Saturday, May 30th, 2009
A branding job can be one of the most exciting but also one of the most challenging things to do as a graphic design and marketing company. I found myself noticing one thing about creating the perfect logo, its not about how good you design, its about how well you listen. We have a new client on the horizon, Evolve, which provides the services of image consultant and personal shopper. While speaking to the client there was one thing that just screamed at me, which was she said “one thing I do is come into someone’s closet and start them all over.” That is a powerful statement, I would have bartered some services but it would be to just clean my closet not for any new clothes, but anyways, that statement just stood out. That night upon my couple of hours of sleep, this idea just clinched my brain to the point that I couldn’t let go, so I awoke and grab the pen and the booklet and went back to sleep. When I woke up, I smiled and realized no matter how good of a design and marketing agency could be, we could be great art directors by poetically drawing the pictures with words alone. The dreams of logos didn’t require me to see much but allowed me to listen more.
Introduction to the dream…
Tuesday, May 19th, 2009
Back from a few days of rest and relaxation in the Dominican Republic. Was definitely a great experience, but one of the rewards of it all was I was able to actually take a vacation. Sometimes in our profession we do not sit back and take in the rewards of our labor. This was definitely as great reward and I look forward to many more of them!
Monday, May 11th, 2009
Today is a busy day, which I am sure you are saying “Well why am I posting?” But the thing is that the satisfaction of our clients is a priority and remains very importatnt to MediumFour. So today, we received this from our client Ralph Kenol, P.A. as we are branding the imagine of Ralph Kenol, P.A. and Associates.
The email read:
We are so happy with the way the cards turned out. Amazing work!
Now these are the little things that make a company feel great. The classiness of our client speaks in this logo development. As we continue to develop this brand we will reveal bits and pieces to you.
And to our client, thank you for allowing us to share our vision with you.
Another great day at the office.