Thursday, July 22nd, 2010
Social media is a huge free marketing outlet. According to Mashable, “400 million people log onto their facebook profile at least once every month. 50 % are on the site everyday.” Its power is undeniable as it was a tool heavily responsible for electing the first African American president. But why is it so advertising friendly? Unlike spam email, people CHOOSE to hear what brands have to say when using social media. In addition, people don’t want to just listen anymore. They want to have an honest conversation with a brand. Social media allows this conversation to take place.
Below are some fun facebook facts you might not know.
Five Most Popular facebook Pages:
4. President Barack Obama
2. Homer Simpson
1. Michael Jackson
Visit the MediumFour fan page or follow us on Twitter @mediumfour to continue the conversation.
Visit http://mashable.com/2010/05/13/facebook-facts-infographic/ for more fun facebook facts.
Monday, July 12th, 2010
With one click, smooth jazz sings from the screen, creating an ambiance that welcomes you into his kitchen. “The food speaks to me. I just have to listen,” Chef Marc Bynum, Recent Chopped Food Network champion, said when we asked him what it takes to be an award winning Chef. We listened too as we searched for the best style of branding for his services. Marc worked directly with our managing partner, Michael Hall stating, “I need something that shows progression, its not just about food, its about so much more.”We found a man who is truly passionate about not only his career, but using his expertise to fight childhood obesity and improve self-esteem among youth. It only made since to fill his logo and website with reflective passion colors. Designing took days, starting out as nothing but a finger sketch in the middle of the night on an iPad. But finally, we got our logo. The three circles represent a progressive development in food and life. The simple splashes of color is perfect for a tasteful site, similar to the simple splashes of flavor that makes his meals so delicious.
Tuesday, July 6th, 2010
What you would do if someone told you that they would market & design any company, website or product for free, what would the product be? Tell us, we may choose you! Tell us the idea, the reason, no matter what it is, tell us about it, you may receive a free MediumFour package, valued at $5,000 – $10,000. Yes, that is true retail! Plus a way for us to find out who is actually reading our blog.
Tuesday, July 6th, 2010
In a creative industries such as marketing and advertising, it’s important that we stay abreast and inspired by the arts. So, this week all of our employees took a break to to visit the American Black Film Festival. It was an experience nothing short of amazing. One of the workshops at the festival hosted by Nickelodeon spoke on the steps to pitching a television show idea to major network television stations.
They stressed a couple of points:
1. Don’t send us an entire script. No one has time to read all of that.
2. Just give us the main idea in one or two pages, also known as a “Treatment”.
3. If we like it, then we’ll contact you and tell you where to go from there.
The same principles they suggested to pitch a television show, are surprisingly the same rules we, and our clients, follow when making new business pitches. This workshop confirmed, a pitch is a pitch, no matter what the industry. Apparently, marketing and show business aren’t so different after all.