Words of an Intern: Week 4
This past week at MediumFour was relatively calm. I spent a great deal of time doing research on branding, specifically the strategies, implementations and final outcomes that were taken when developing new logos, identities and images for companies. I found it interesting to read the thought process designers went through when developing their work, with both sketches and verbal expression of the process. It was intriguing to peek inside the mind of a designer, and then form my own opinions about their approach and the final product they used in execution – I found some to be brilliant and inspiring, while others lacked in the ability to standout. Many of the sites I viewed, especially my favorite one, had a section for people to comment. This was especially beneficial because I was able to read the critiques other designers had – positive, and negative. As a newcomer to the field, I found it helpful to see the perspective of other designers and the recommendations they gave to improve the creations. The purpose of having spent my time doing research this past week was two-fold – to make me aware of what the trends are and designs that exist; and to help me develop a more critical eye when I view designs, logos or identities in the future, even perhaps when I work on them myself. I hope to develop the ability that the next time I come across a new logo, I don’t just stop and look at it to say “oh, how pretty”, but that I stop and begin thinking “who is this targeting, how can this be applied to other aspects of marketing, etc.”. In other words, I want to use the research I’ve done to help me grow.
