Archive for the ‘M4 Fourty’ Category

M4 Spotlight: Southern Girl Desserts

Tuesday, June 14th, 2011

A little something new from MediumFour. Its time to go back and get opinions from our previous clients. Plus these are companies we are proud of to see their success. For the first interview, we have Catarah from Southern Girl Desserts.

What is the name of your company?
Southern Girl Desserts

In four words, how would you describe your company?
“Hospitality served with icing” because we are a dessert company, but we’re Southern. We specialize in only Southern inspired desserts.

How many years have you been in business?
Four (Editorial note: How awesome is that for timing)

What motivated you to start this company?
Being that I was in Los Angeles, but from Florida, I felt disconnected from the desserts I was used to. My family, friends and everything was back in Florida, and I would get cravings but could never find the quality of Southern desserts I was used to being from the South. So I started making it for myself, friends and parties, and I began to get lots of requests. It became a little overwhelming, and so I decided to start the company.

Why did you turn to MediumFour for your branding/marketing needs?
I had a web site that was really great for the beginning of the company, but as it was growing [Southern Girl Desserts] I needed to incorporate a more customer friendly web site so they could go and purchase items and have the site updated. It was a bit outdated too [from 2007] and didn’t serve the interactivity I needed.

What are four ways in which your company has grown?
Visibility, we’re now able to ship nationally, accept payment through our Web site and have an expanded menu.

How would you describe your experience with MediumFour?
It was a designing experience. They knew a lot of things we didn’t because they are in the Web site business. They knew what to do visually. I learned from them different marketing necessities, which is unusual because I’ve worked with other professionals that don’t share those details – MediumFour was very open with the information and the process, helped me to understand what they were doing and they would explain why they would do something. I loved the communication that existed in building the Web site

In four words, how would you describe MediumFour?
“Brink of doing genius” – because not only are they good at just the internet, but they are talented beyond their years when it comes to marketing. Getting the word out for your company, design, they have an eye, a talent, and I don’t know anyone else who has a talent like that. They are marketing geniuses. They also designed our logo and it was just perfect.

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Not My Attorney – Bruce Turkel

Friday, June 3rd, 2011

via Marlon Hill delancyhill, MY ATTORNEY

Not My Attorney

During the last days of 2010 Barack Obama changed Federal tax law. In a stunning political role reversal, Republicans supported the President’s package while Democrats opposed it.

You might remember that the President’s deal included a renewal of expiring jobless benefits and a one-year cut in Social Security taxes paid by workers. It also extended the Bush-era tax cuts for all income levels.

Don’t worry; this blog post is not going to devolve into a political screed. Instead, I want to tell you about what happened when a client of ours – a billionaire several times over – learned about the changes.

Because Bush’s tax cuts had been scheduled to expire, our client’s financial advisors had planned certain activities to protect as much of his income as possible. Now, with an unexpected change on the horizon, he called his accountant to find out what they were going to do in the last week of 2010 to change the now irrelevant strategy.

The accountant called our client back the next day and explained that under the circumstances there wasn’t much he could do. First of all, a billionaire’s taxes are way too complex to quickly alter and secondly, even if they wanted to make changes, most of the accountant’s staff had already left for the Christmas holiday. In fact, the accountant himself was on his way out to a ski trip with his family, and was really calling to wish his client happy holidays. His suggestion was that they’d go with their current strategy for now and then make some changes in 2011.

Needless to say, this didn’t sit well with our client. He started calling his friends for recommendations of accountants that they were happy with and was given a few leads. One of the referrals returned his call immediately and told our client that when she heard about the potential of the President’s plans to change tax law she cancelled all staff vacations and had her people standing by. They were ready, willing, and able to tackle the assignment.

You know how the story ends. Our client moved his tax work to the new firm and was so happy with their response that he eventually moved all of his accounting to them. His old accountant returned from his vacation to find that he had lost his largest client.

When I asked my client if he wanted to add anything to this story for my blog, he said that he learned everything he knows about customer service from Woody Allen.

“Eighty percent of success is showing up.”

“But what about quality?” I asked.

According to my client, all premier accounting firms should be able to do the work – their professional capability was not in question. Instead, it’s their ability and willingness to get the work done that mattered. Or, as we’ve said so many times before in this blog, “They don’t buy what you do. They buy who you are.”

Another great client of mine, not quite a billionaire yet but well on his way, had another similar story.

He was in the process of interviewing attorneys for a new project. I asked him how he determines if they’re good or not.

“We’ve already done the due diligence and checked their professional prowess,” he answered. “At this point I assume they can all do the work, otherwise I wouldn’t be considering them in the first place.

“If I leave them a voice mail message and they call me within the hour, then they’re a great attorney. If I leave them a message and they call me by the end of the day then they’re a good attorney.”

“And what if they don’t call you back until the next day?” I asked.

“Then they’re not my attorney.”

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Beyonce Confesses Her Love for MediumFour

Wednesday, May 11th, 2011

The new album is called “4.” Aside from this being your fourth solo album, what significance does that number hold?

We all have special numbers in our lives, and 4 is that for me. It’s the day I was born. My mother’s birthday, and a lot of my friends’ birthdays, are on the fourth; April 4 is my wedding date.

What she didn’t say is that, her wedding is the 4th day of the 4th month of the year and her favorite designers are at MediumFour

June 2011 issue of Billboard Magazine

*only parts of this interview are real you can determine which ones!  Beyond that we will be performing a cover of every single released from this album. Live on a album called Medium4. Seriously! Book us now, we are going to crush what Justin Timberlake did with Single Ladies.


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MediumFour FOURTies Episode 1

Friday, February 4th, 2011

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Posted in Day of MediumFour, M4 Fourty | 1 Comment »