Monday, August 1st, 2011
1. What is the name of your company?
Our Company goes by the name NLPGimages (Night Life Photo Guys) soon to change to (Next Level Photography Group)
2. In four words, how would you describe your company?
Entertaining, Professional, Competitive and Qualified.
3. How many years have you been in business?
We have been in business 5 Years
4. What motivated you to start this company?
I met my partner Sozufe “Dread” Adeleri through a mutual friend and they were already taking pictures and selling them in the club. I was doing something similar to what they were doing and joined the team. I noticed something was missing and helped incorporate the company. The motivation to incorporate the company was that I had seen a bigger picture than just clubs and I had seen a way to teach and help others become Entrepreneurs through photography.
5. Why did you turn to MediumFour for your branding/marketing needs?
I met Michael and Dante through a mutual friend that was utilizing MediumFour services for graphics and web designing. The work was professional and clean, they had great ideas that could be implemented into our work flow. It only made since to work with them on branding/marketing new projects.
6. What are four ways in which your company has grown?
We have increased website visualization each year of our existence. Our Logo has become a highly noticeable brand in past couple of years. We have been able to start securing government contracted jobs. We have added a professional state of the art photography studio in the last year.
7. How would you describe your experience with MediumFour?
I would describe my experience with MediumFour as professional, educational, and more of a family atmosphere. I have a high respect for the their work ethic and creativity.
8. In four words, how would you describe MediumFour?
I would describe MediumFour as creative, clean, professional, and marketing guru’s that have always been ahead of their time.
Thursday, June 16th, 2011
This past week, I gained a better understanding of the interactions that take place, and the roles played by the client and agency. More often than not, it appears that a client is unaware of the benefits branding has to offer a company/product. Clients appear reluctant and hesitant to spend money on services that in their opinion are intangible and unnecessary. I witnessed how it is the responsibility of the agency to explain how branding helps a company remain relevant and grow. I also observed how clients will make selections that go against the advice that is given to them. This was a reminder to me, that despite the experience, knowledge and creativity that an agency has to offer, at the end of the day it is the client’s brand and they will go with what the like – even if it is not the most logical choice for branding a company. In other words: we can guide, but we cannot decide.
During my second week, I have seen more areas in which I can learn and grow as a designer. I understand that I need to have a better grasp on weight distribution, balance and the beauty in the simple before adding more complex components to a design (only if it is necessary to add such features). Moving forward, I understand that my focus will not be on actually designing, but on learning the fundamentals: the meanings and motivations behind the different elements in designing.
As my second week comes to an end, I have been involved with many agency-specific experiences and understand more of what it takes to interact and work with clients; I have seen what I should aspire to be as a designer; and I have spent time researching designs, branding and the thoughts behind it in order to gain a deeper understanding and appreciation for the work that is produced by others and the work I hope to produce in the future.
Monday, December 6th, 2010
There are always trending topics that should be overlooked, then every once in a while you find one that catches your attention. #PositivePush was the trending topic that caught my attention today. That means to me more so, how do you stand straight to a parallel of hate. The #PositivePush is a motive that almost every business owner should look into. Exactly how do you move forward when you feel you have tapped out all of your resources, creativity and you are just waiting for that second round of clients or business. There is no waiting, you have to be willing to push forward, the #PositivePush. The element of recreating yourself should be just like your workout, when you get to a plateau, try something different, change your strategy and I would be willing to say you have a promise of a new result. If you have not updated your website in 6 months, its time to do so. If you haven’t actually promoted an idea with measurable results on Twitter, don’t say that Twitter doesn’t work. If you haven’t created a marketing campaign with a “niche” result, its going to be hard to say you had a #PositivePush. Let’s try to be specific. What area of your business do you want to improve, beyond simply cash flow. If it is cash flow, where do you make your most cash, lets improve that, or which of your revenue streams generates the least amount of cash, lets improve that. There is always room for a #PositivePush.
MAKEaPOSTIVEpush – #MediumFOURword
Monday, February 22nd, 2010
Life really isn’t that complicated. It seems like the more degrees we earn, the more common knowledge we loose. The truth is everything we ever really needed to know we learned in kindergarten. So, for all you business owners and working professionals out there, follow us on a journey. In a world of “yes, no, kinda, sorta, maybe, possibly, and what had happened was”….let’s simply revert back to the times of “yes, no, maybe.”
Everyday, for the next four days, we will revisit the most important kindergarten lessons. By the end of the week, we’ll be just as smart as we were when we were five, ready to take on all of the challenges of the business world.
Each session will begin with a question of the day.
Join us tomorrow for the first lesson “The Magic Words.”
MediumFour- specializing in business development, branding, web design, marketing strategies, print, etc.