Friday, October 28th, 2011
The only way you will fail is by not trying. If you keep trying, you are never failing you are just making a continued effort for success. -mediumfourwordthoughts
Friday, July 15th, 2011
This was a slightly busy week, as my focus was primarily on moving forward with the EAR Card project. After the successful meeting last week, I was doing research on new avenues and writing new materials to complement the direction we have decided to go in. However, my favorite part of the week came from a different source – a client meeting I sat in on. I truly enjoyed the meeting itself and the discussion that took place. The client is interested in rebranding herself, and started by showing us her current branding. The meeting progressed in a manner that I hadn’t quite seen before, where the client told us what she thought of her branding, what she liked and areas she knew needed to be updated/improved; we provided feedback and gave ideas of how the branding could evolve as well as ways she herself could grow. At this point, it may not be completely clear to you why I said I have never seen a meeting progress this way before. Quite simply, it truly felt like collaboration (which is how I always believed the most successful branding could take place). What made this a rare and enjoyable experience was how the client was very open to ideas, but also not afraid to provide input. By the end of the meeting, all parties were in agreement of how to move forward, the elements that would be used, etc. Most importantly, we will be moving forward with the rebranding using the client’s input and personality executed with a touch of brand psychology. This is what made the meeting my favorite thing of the week; I got to witness an uncommon event – a client with an idea, but maintaining trust in the expertise of the people they hire.
Wednesday, May 11th, 2011
The new album is called “4.” Aside from this being your fourth solo album, what significance does that number hold?
We all have special numbers in our lives, and 4 is that for me. It’s the day I was born. My mother’s birthday, and a lot of my friends’ birthdays, are on the fourth; April 4 is my wedding date.
What she didn’t say is that, her wedding is the 4th day of the 4th month of the year and her favorite designers are at MediumFour
June 2011 issue of Billboard Magazine
*only parts of this interview are real you can determine which ones! Beyond that we will be performing a cover of every single released from this album. Live on a album called Medium4. Seriously! Book us now, we are going to crush what Justin Timberlake did with Single Ladies.