Monday, July 12th, 2010
With one click, smooth jazz sings from the screen, creating an ambiance that welcomes you into his kitchen. “The food speaks to me. I just have to listen,” Chef Marc Bynum, Recent Chopped Food Network champion, said when we asked him what it takes to be an award winning Chef. We listened too as we searched for the best style of branding for his services. Marc worked directly with our managing partner, Michael Hall stating, “I need something that shows progression, its not just about food, its about so much more.”We found a man who is truly passionate about not only his career, but using his expertise to fight childhood obesity and improve self-esteem among youth. It only made since to fill his logo and website with reflective passion colors. Designing took days, starting out as nothing but a finger sketch in the middle of the night on an iPad. But finally, we got our logo. The three circles represent a progressive development in food and life. The simple splashes of color is perfect for a tasteful site, similar to the simple splashes of flavor that makes his meals so delicious.
Wednesday, June 30th, 2010
At the beginning of the year, we celebrated our client, Natural Trend Setters’, rise to the top of of search engines. Since, that blog entry, many have asked us “What’s the secret?” . Well, we’ve decided to finally let the cat out of the bag. It’s called Search Engine Optimization, or SEO.
Here are Four things to remember when optimizing your website.
1. Think of the top 10 key words related to your site. One page can only be ranked for so many keywords. Use these words as meta-tags.
2. Put links from relevant websites on your site.
3. Place your top 10 key words repetitively on your home page. (No more than five times each, otherwise search engines will register it as SPAM).
4. Make sure words on each page of your website are relevant. Otherwise, people will end up on your site by accident, leading to a bounce. The higher your bounce rate, the less likely you are to show up on page number 1 in a Google search.
That should be enough to get you started, but for more information, feel free to contact us.
Monday, May 24th, 2010
It was 1:30 pm, and I stared at my blank computer screen wondering how I was going to create a logo that truly captivated the essence of our new client- Southern Girl Desserts. In the midst of this mind-block, I remembered the key to creating good work as opposed to great work in this industry is understanding the client. So, I grabbed my head-phones, put on some good ol’ southern music, and “went in” on designing the logo. The southern beats were just the inspiration I needed to tap into the rhythm of my work and culture of my client. At 6:00 pm, I finally had something I felt they would be proud to call their own. Southern Girl Desserts confirmed that the look of it is “southern, yet classy, exactly the brand identity we were going for.” It’s this satisfaction that makes all the hard work we put in worth the while.
Wednesday, March 17th, 2010
1. You have to wait two light years and a decade just for the home page to load.
2. Finding the contact us section is like trying to find a needle in a hay stack.
3. Navigating through your website is harder than sailing the Pacific.
4. Users have a better chance of winning the lottery than the links on your site actually working.
5. People are more confused about your services after they leave your site than before they visited your site.
If you’re reading this list, and any of it pertains to your website, then you know you are wrong. But no worries, just time for an upgrade : )