Monday, May 24th, 2010
It was 1:30 pm, and I stared at my blank computer screen wondering how I was going to create a logo that truly captivated the essence of our new client- Southern Girl Desserts. In the midst of this mind-block, I remembered the key to creating good work as opposed to great work in this industry is understanding the client. So, I grabbed my head-phones, put on some good ol’ southern music, and “went in” on designing the logo. The southern beats were just the inspiration I needed to tap into the rhythm of my work and culture of my client. At 6:00 pm, I finally had something I felt they would be proud to call their own. Southern Girl Desserts confirmed that the look of it is “southern, yet classy, exactly the brand identity we were going for.” It’s this satisfaction that makes all the hard work we put in worth the while.
Monday, October 26th, 2009
Natures’ Mint Cleaning Services was a very nice encounter. It was proof that you need to meet your client to be able to design a logo that reflects the personality of the client. Kemisha Robinson is a very inspiration woman. From New York with nothing but her inspiration and a dream she was bought to us by another great client Antwuan Dixon of CoastalDrapes.com This eco-friendly cleaning services is now the second cleaning service with a go green approach that we have been able to work with. The concept of her company was Natures’ Mint. Very simple and minty. (Corny, we know, not her idea but our wording) It was corny until she told us that she does leave mints with her clients and chocolates and things of the sort. Now for 3.87 seconds we thought we were having a spiritual connection but we realized it was just common sense winning the battle. The best thing to do was to create a logo that made it look like her hand writing but also to be able to be the circle sticker on a chocolate mint. This logo was a very simply process because it was Kemi inspired and came along with the help of our friend Bobeth Yates. Thanks Bobeth and Kemi thanks for being a perfect client. Now Kemi, we appreciate the business but can you send us some mints and chocolate now, please, thank you, kindly!
Monday, October 12th, 2009
We enjoyed this project, because it was artistic and simple. Started off with a piece of paper and sketch by our strategic partner Gerald White International, then we took over from there. Nice simple and clean… Enjoy
Thursday, July 30th, 2009
The perfect client, speaks, “I need help, a better look, just do what you do” It’s nothing better then to allow an artist, unlimited time, music and freedom to create. Okay well the time wasn’t unlimited but the project just felt so right. Our strategic partner, The Marome Agency bought the perfect client, Jazz Café and Grille. With the team of MediumFour, we were able to really dive into this project, but also with the dream of what would we do if we owned the location. Brand development is one thing, becoming engulfed in the project allows passion. This location is in South Florida, but in our mind, we imagine it in a little town in France. So that leads to simple, brand, icon development that can be used in multiple formats. Branding will make this a shirt, a napkin wrap, a profile picture of Facebook, who knows. I guess you can tell we enjoyed this project and another satisfied client of MediumFour.