Fort Lauderdale CRA

PERFORMANCE SPECIFICATION:

Fort Lauderdale City Redevelopment

TARGET AUDIENCE:

Residents of the City and Broward County, businesses, developers, community stakeholders, tourists, surrounding counties, and media

THE SUMMARY:

In the intricate tapestry of the City of Fort Lauderdale’s Community Redevelopment Agency’s rebranding and marketing initiative, MediumFour emerged as the expert weaver. Our responsibilities echoed the depth and breadth of James Baldwin’s literary arsenal: corporate branding, web development, diverse marketing strategies, community outreach, street sign design, and public relations – each thread is interwoven to form a vivid narrative of Fort Lauderdale’s metamorphosis.

MediumFour masterfully caters narratives to a wide audience, we crafted a brand story that touched the hearts of a diverse spectrum of individuals. Our target audience encompassed city residents, businesses, developers, community stakeholders, tourists, neighboring counties, and the media. Much like Baldwin’s deft hand that sculpted relatable narratives, we breathed life into a brand that resonated across these varied demographics.

In the heart of Fort Lauderdale’s city redevelopment, our role extended beyond mere corporate duties. We were storytellers, painting a compelling picture of the city’s transition. We captured the essence of the city’s evolution, sparking a dialogue that transcended boundaries, fostering a stronger, more engaged community.