SEOPW CRA

PERFORMANCE SPECIFICATION:

We assisted in defining a brand that would be used as the marketing mechanism and economic driver to the community. The brand would be used with the CRA’s various target audiences and identify the mediums through which they could be effectively reached so the messaging and creativity hit the mark for their respective campaigns.

THE SUMMARY:

In the grand narrative of Southeast Overtown Park West Community Redevelopment, MediumFour emerged as the skillful storyteller, akin to James Baldwin’s poignant storytelling. Our multi-faceted role encompassed brand development, graphic design, photography, videography, and economic development, each segment meticulously crafted to breathe life into Overtown CRA’s vision.

Our mission: To sculpt a distinctive brand identity that would serve as both a marketing instrument and an economic catalyst for the community. For narratives that resonate across various audiences, we tailored the brand to reverberate with the CRA’s diverse target demographics. Our approach was a delicate blend of creativity and strategy, ensuring our messaging hit the mark across distinct campaigns.

To capture the spirit of our times, we sought to encapsulate the essence of the Overtown community. We didn’t merely construct a brand; we painted a vivid portrait of the community’s aspirations, values, and spirit. Our work echoed across mediums, creating an impactful narrative that spoke of progress, unity, and potential, capturing the hearts of its audience, much like Baldwin’s timeless narratives.