Fort Lauderdale Village District logo with colorful outlined buildings, reading Historic Sistrunk, Progresso, Flagler Fort Lauderdale CRA billboard for The Adderley reading CRA Dollars at Work Fort Lauderdale CRA district signage at a bus shelter Desktop monitor showing the Fort Lauderdale CRA website Phone showing the Fort Lauderdale CRA mobile website Phone showing a Fort Lauderdale CRA social media post Phone showing a grid of Fort Lauderdale CRA social media posts Photograph of a new retail building with a mural in a Fort Lauderdale CRA district Photograph of a new residential building in a Fort Lauderdale CRA district

Fort Lauderdale CRA

A brand that shows Fort Lauderdale residents and investors where CRA dollars are at work.

  • Client Fort Lauderdale Community Redevelopment Agency
  • Deliverables Agency branding, Village District identity, website, billboards, street signage, social media, community outreach, public relations, photography, video

The Challenge

The Fort Lauderdale CRA needed to show its redevelopment progress to city and Broward County residents, businesses, developers, community stakeholders, tourists, neighboring counties and the media.

The Approach

  1. Brand the agency and its districts. We refreshed the CRA’s brand and created the Village District identity for Historic Sistrunk, Progresso and Flagler.
  2. Put the projects on the street. Billboards and street signage mark each project with a clear message: CRA dollars at work.
  3. Build the digital hub. A new website and social media presence keep residents and investors up to date on projects and events.
  4. Tell the story in the community. Community outreach, public relations and films of Finally Friday events, groundbreakings and new housing bring the redevelopment to life.

The Work

Identity

The Village District mark ties three historic neighborhoods together with a simple, colorful skyline of homes and storefronts.

Outdoor and Signage

Project billboards, such as the one for The Adderley, and district street signage make investment visible where it happens.

Digital, Photo and Film

The CRA website, social media, project photography and films, including the Historic Sistrunk brand launch, show the city’s progress.

“MediumFour embodies the epitome of a visionary force in the realm of marketing! Their expertise in design, web development, and cinematography transcends the ordinary, captivating the essence of my brand’s visual identity with an impeccable eye for aesthetics. They weave artistry and functionality seamlessly, translating ideas into masterpieces of beautiful design.”

Jonelle Adderley, Marketing Director, Fort Lauderdale CRA

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Date:

January 9, 2024

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