Jacksonville Jazz Fest
One consistent look and voice for the Jacksonville Jazz Festival, from the website and stage to social, photography and film.
- Client City of Jacksonville, Florida
- Deliverables Style and messaging guide, festival website, mobile site, stage design, print and digital collateral, social media, photography, video
The Challenge
The City of Jacksonville needed its festival communications to reach a diverse audience, locally and across the country, with one consistent look and message.
The Approach
- Set the standard. As agency of record, we wrote a comprehensive style and messaging guide so every festival touchpoint looks and sounds the same.
- Build the digital home. A festival website and mobile experience give fans the lineup, schedule and details in one place.
- Design the experience. Stage design and print and digital collateral carry the brand from the first ad to the festival grounds.
- Capture the festival. Our photo and video crews document each festival and turn it into recap films and content for the next year’s promotion.
The Work
Digital
The festival website and mobile site lead with the headliners and make it easy to plan a visit. Social posts keep the lineup in front of fans before and during the festival.
Photography and Film
Festival photography and recap films capture the performers and the crowd. Recap films from recent festivals open this page.
“Their wide range of skills, including design, web development, and cinematography, allowed them to create a comprehensive and cohesive brand experience for Jacksonville Jazz Fest. Their attention to detail and commitment to excellence was apparent from the initial concept discussions to the final deliverables. Working with them was not only productive but also enjoyable.”
Jordyn Middleton, Sport & Information Officer, City of Jacksonville
Planning an event people will remember?
Date:
December 20, 2023
