Jacksonville Jazz Fest

PERFORMANCE SPECIFICATION:

As the agency of record, we have provided the City of Jacksonville with effective branding and communications to reach and educate its diverse local population nationwide. By creating a comprehensive style and messaging guide, we helped formulate a path of consistency for their overall brand look and feel.

THE SUMMARY:

Assuming the dynamic role of the digital architect and creative innovator, MediumFour imbued the City of Jacksonville’s image with a transformative blend of technical and artistic prowess. Our services spanned the gamut from web development, graphic design, and immersive photography to cinematographic videography, insightful stage design, and meticulous brand guideline creation – all intricately interwoven for an impactful print and digital presentation.

In a reflective manner, elegant command of language, and narrative depth, we adopted a nuanced, detailed-oriented approach to branding. Our comprehensive style and messaging guide served as a digital map, charting the course of the city’s brand to engage its diverse demographics effectively. The outcome? A consistent brand persona that resonated across platforms and mediums, a seamless blend of artistic flair and digital robustness akin to Baldwin’s intertwining of emotion and intellect.

Our approach, MediumFour, didn’t just create – it communicated, connected, and compelled. As we pioneered the city’s digital identity, we carved a narrative that resonated with the community, sparking interaction and engagement – the confluence of technical expertise and storytelling.