City of Midway, Florida
A new brand for a growing city, from the city logo to updated city, fire and police seals.
- Client City of Midway, Florida
- Deliverables City logo, city seal, fire and police department seals, website, signage, promotional design, social media, print and radio advertising, photography, video
The Challenge
The City of Midway needed a brand to promote the city and its new developments. Its city, fire department and police department seals also needed updating.
The Approach
- Refresh the marks. We designed a new city logo and updated the city, fire and police seals so they work as one family.
- Promote the growth. A new website, signage and promotional pieces showcase Midway’s developments and public spaces.
- Spread the word. Marketing across social media, print and radio, backed by photography and video, tells Midway’s story.
The Work
Identity
The city logo and the matching city and fire department seals share colors and details, so every department reads as Midway.
Signage and Print
Park signage and promotional pieces, including budget communications, bring the new brand into public spaces.
Digital and Film
The city website, social media and the film We Are Midway, Florida introduce the city to residents and newcomers.
Is your city ready for its next chapter?
Date:
December 21, 2023
