City of Midway, Florida

PERFORMANCE SPECIFICATION:

The City of Midway, Florida, needs a new brand to promote the city and the new developments happening in the City of Midway. The update of the City Seal, Fire Department, and Police Department seals were also updated.

THE SUMMARY:

At the helm of a transformative voyage for the City of Midway, Florida, MediumFour channeled its diverse capabilities. Our roles spanned branding, web development, and marketing across social media, print, and radio. They encompassed photography and videography services, each element meticulously woven into the fabric of the city’s new narrative.

In response to the city’s call for a rejuvenated brand, we orchestrated an innovative strategy that showcased Midway’s promising developments. Our approach breathed life into the city’s unique story. The transformation echoed in every corner of Midway, right from the refreshed City Seal to the updated emblems of the Fire and Police Departments.

The resulting narrative, an artful blend of technology and storytelling, did not just promote the city; it crafted an immersive narrative that reflected the dynamic progression of Midway. Our work mirrored Baldwin’s powerful stories that captured the essence of the times – we told a tale of a city on the rise, a community embracing change, and a collective identity moving towards a promising horizon.