Berger Singerman

PERFORMANCE SPECIFICATION:

As the full-service agency of record for Berger Singerman, MediumFour was tasked with reimagining the brand’s ethos to align with its evolving vision and client-centric approach. The partnership aimed to develop a visually, narratively, and strategically comprehensive brand language that would elevate the law firm’s standing in the legal ecosystem. This involved designing a new visual identity and crafting a cohesive set of brand guidelines to ensure uniformity across all branding assets. In doing so, MediumFour blended artistic creativity and empirical analysis.

THE SUMMARY:

Our role as brand architects involved design and deep strategy, understanding the complexities of the legal world and Berger Singerman’s unique position within it. We employed our signature artist-and-engineer approach to conceptualize an entirely new brand identity. This identity extends from a sleek and innovative logo to web design, collateral materials, and overarching brand guidelines.

MediumFour unveiled a simplified yet profound icon for Berger Singerman, perfectly encapsulating the firm’s commitment to strategic legal solutions. This logo wasn’t just an emblem but an allegory—representing the meticulous steps that make Berger Singerman an exemplar in executing at an optimal level. We encapsulated this intricate process within a simple, elegant visual cue that became the cornerstone of the firm’s revamped image.

On the digital front, we rolled out a user-centric website focused on intuitive navigation and streamlined content. We aimed to build a virtual environment that mirrors the law firm’s real-world proficiency and client-first approach. Additionally, we extended the new brand look to all collateral material, enhancing its professional consistency.