City of Hopewell, VA
A redrawn city logo and a complete brand system that gives every Hopewell department the tools to communicate with one voice.
- Client City of Hopewell, Virginia
- Deliverables Redrawn city logo, logo variations, color palettes, typography, brand guidelines book, departmental sub-brand templates, signage and print mockups, social media toolkit
The Challenge
Hopewell’s logo and materials weren’t consistent across departments and platforms. The city needed unified design standards to strengthen its messaging and communications.
The Approach
- Respect the history. We digitized and redrew the existing city logo, keeping its historical integrity while making it work at every size.
- Build the system. Refined color palettes, legible typography and clear logo variations for departments and public-facing materials.
- Write the book. A brand guidelines book covers logo use, typography, color values (CMYK, RGB, HEX and Pantone), departmental templates, and signage and print samples.
- Equip the staff. A social media toolkit with editable templates for announcements, events, public notices and emergency alerts, sized for Facebook, Instagram and X.
The Work
Identity
The redrawn logo and its variations hold up on signage, documents and screens.
Brand Guidelines
One reference for every department, from parks and recreation to public works and city administration.
Social Media Toolkit
Ready-to-use templates help staff publish polished, consistent posts, newsletters and alerts. We built the system with the city’s Communications and Administrative teams through regular feedback sessions.
Ready to give your city a brand system that lasts?
Date:
January 23, 2026
